The season of mooncakes is once again upon as the Mid-Autumn Festival approaches. With the vast community of Filipino-Chinese families celebrating the important tradition, Hong Kong MX enters the Philippine market just in time to serve as the perfect encapsulation of a grand harvest.
The mooncake is more than just a staple on a menu during this momentous holiday, it specifically represents family, unity, prosperity, and the significance of the full moon for a bountiful harvest. The symbolism, significance, and making this traditional cake as a cultural element that is deeply rooted in the hearts of all Chinese.
Hong Kong MX, officially Hong Kong’s best selling brand of mooncakes for 21 years, comes just in time for festival preparations as it launches a limited run of its exceptional line in select locations in Metro Manila. Boasting reliability and gold-standard quality that matches the grandiose of the occasion, the brand’s flavors range from the classic Lotus Seed Paste Mooncake with 2 Yolks that they perfected and brought them renown to special variations such as their reduced sugar series, mixed nuts series, yolk series- and fan-favorite and first of its kind-lava and custard mooncake series.
Also known as “mooncake royalty”, the top-tier brand will be launching pop-ups in SM Mall of Asia (August 20 to Septemeber 22) and UniMart Capitol Commons (Septemeber 1 to September 22). As an extra treat for SM MOA goers, each buyer will get a chance to play a dice game with each purchase at the booth. With a single receipt purchase worth PHP5,000, customers can also win a mini mooncake.
To meet the market’s demands beyond their physical stores, Hong Kong MX will also be partnering with Lazada to serve two select flavors for delivery from August 17 to September 22, perfect for those on the go. The first 100 customers will be able to get free shipping and every order with a single receipt totaling PHP5,000 will garner them an additional mini mooncake.
Unlike most mooncakes, Hong Kong MX features a moist crumb, velvety filling that’s the perfect balance of flavors, a delicate aroma, and a substantial but flaky exterior that makes every bite a party.
As deeply woven into the culture as the Mooncake fest is, Hong Kong MX upholds this authenticity by preserving their seal of excellence through a stringent security check and authentication to assure consumers that they get legitimate mooncakes from the best. Each mooncake is meticulously created to match the traditional palate of its consumers while revolutionizing the industry with new whimsical flavors.
